Are you inviting people to take a look at your business—but all too often you’re hearing a resounding, “No!”
…or worse yet, “Let me think about it.”
Kinda discouraging, right?
Maybe you’ve started thinking to yourself…
Hey, we’ve all been there!
My friends Whit & Cari Higham allowed me to share this post with you with a very special method they've been using to crush it in their network marketing business and I wanted you to have it too.
They spent two years of striking up conversations with complete strangers, putting thousands of miles on our car, and doing countless home meetings…
Only to recruit two people.
Yes, two people in two years!
And here's what they learned…
The problem with a lot of “traditional” network marketing methods is this:
Most of what's being taught simply doesn't work!
In fact, if you're following the advice of an old, out-of-touch upline, you might very well be…
Luckily, there's a solution and thanks to my friends, Cari & Whit Higham who let me share this post with you...
You're going to learn their “Reverse Invite Method.” (original post can be found here)
I too have utilised this same strategy and my business dramatically changed which is why I knew this blog would be perfect for you if you're struggling to find interested people and sick of feeling like you're bugging people and run out of prospects.
Over to Cari & Whit...
Every day, somewhere between 15 and 20 people reach out to us to ask exactly what it is that we're doing.
They are, quite literally, inviting themselves to take a look at our business.
Once we figured this out, we went from having an $80 residual check to making multiple six-figures in our business.
Obviously our results aren't typical, but absolutely ANYONE can improve their prospecting results using our method.
The Reverse Invite Method relies on making yourself so unique people WANT to reach out to you and INVITE THEMSELVES to take a look at whatever it is you're doing.
So never have to worry about chasing uninterested people who will only waste your time!
Now, you’re probably wondering how this works, what platform you use, and if it's free or paid.
Well, here are the basics…
We use paid Facebook advertising, and we also use a lot of organic, non-paid tactics as well.
The Reverse Invite Method works best using your business or fan page, but you can also modify these concepts for your profile and in groups as well (provided you abide by all of Facebook's rules and guidelines, such as no business activities on your profile).
The principles are always the same!
It all starts with a post to create curiosity.
There are two types of curiosity posts that work best:
If you're tight on funds, you can start using organic, free exposure in the News Feed.
But when you pay to boost one of these posts, you’re paying to get in front of a global audience, and that’s when you can start to scale and create leverage.
For us, we do a lot of Facebook Lives—it’s our “go to” strategy.
But you don’t have to do Facebook Lives or any kind of video marketing if you don’t want to.
Whether you’re using a basic post or a Facebook Live, just ask yourself:
“What do people need to know about what I'm promoting to get them to enroll, or to move forward?”
The answer to that question will be different for everybody.
It might be one, two, even three things that people need to know.
Find those things.
Dig deep into whatever PAIN or PROBLEM they're going through right now.
That's how you “reverse” the invite.
You lead people to the point at which they think…
“Yeah, this novel solution sounds like it will eliminate my pain and solve my problem!”
And they will invite themselves.
Now, here's a question we get often:
And the answer is: absolutely, positively, NO!
That's the biggest mistake any new networker or affiliate marketer can make.
New marketers think it’s the product that gets people excited.
The truth is, people don’t care about your products!
They don’t have enough information to care about your products.
You have to make them aware they need your products first.
The secret is simple…
It all comes down to finding out what makes YOU, or whatever at you're selling, unique.
How does your product or service help someone reduce or eliminate whatever pain they're experiencing right now?
As an example, let’s talk about weight loss.
People are NOT interested in learning how to lose weight.
They already KNOW how to lose weight.
What IS interesting to them is how your product is DIFFERENT from anything else they’ve seen.
What IS interesting is your unique position about your products.
Once you persuade someone to walk through your process until they say, “Yes, I need to talk to you about something,” then you can have the conversation about why they need what you have.
You’ll talk about the problems they’re having, you’ll show you understand and can relate to those problems, and then you’ll tell them there's a solution—WITHOUT giving it away.
You’ll ask them to DO SOMETHING to get the information they want.
In other words, you’ll set it up so that they have to take action and reach out to you to get the info they want.
You create curiosity so they want to learn more.
And the best way to create curiosity is by telling a story.
You've probably heard that “facts tell, stories sell.”
People in network marketing hear that all the time, yet few people understand how this really works.
Compelling stories make people WANT to get onboard with whatever you're doing.
Some network marketers can’t stop themselves from talking on and on and on about how amazing their lives are and how much their lives have changed since they joined their company—and it ANNOYS the heck out of their friends, family, and anybody else who’s subject to it.
So how do you keep from annoying people?
How can you attract people instead of repelling them?
Well, here’s another simple truth…
Your company, whatever system you're using, did not get you where you are.
So instead of focusing on your product, service or company, you should focus on yourself as a unique individual with a unique story.
Focus on making YOU that unique selling point so that people reach out to you.
It doesn't matter what company you're with.
It doesn't matter what product you promote.
YOU create a bond and develop rapport with people through your story, through your posts, through your Facebook Lives, so your prospects will say…
“I like Whit and Cari. I want to work with these people.”
The bond YOU create with people is going to take you much further with them than your product ever will.
Think about it this way…
When we first started, people used to come up to us and say…
“Hey, you've been with this company for a little while – how's everything going?”
I remember answering with a lie.
I’d lie right to their face and say…
“Oh, you know, our whole lives have changed. It's going great!”
The truth was that I was thinking…
“Oh my God – this freaking sucks! I not only haven’t made any money, I’m LOSING money since I started!”
Thank God we learned to flip that story on its head.
And when we started telling the truth about where we were and how we were, our presence started to shift.
Then people could authentically connect with us.
They felt the truth of our story.
People found what we were experiencing valuable.
Ultimately, the “big secret” is to come from a place of SERVICE.
When we told people our life was “amazing,” they knew we were BS'ing.
They saw right through it.
“Yeah, that's funny because you still live in your mother-in-law's basement and your car looks like it hit a million animals, so obviously your life isn’t that amazing.”
They saw right through us.
It came through in our energy…in our body language…in our “presence.”
When we changed our focus to service, to asking…
“How can we serve the people we’re trying to attract? How can we bring value to their lives?”
The more authentic you are, the more you focus on bringing service and providing value, you become that servant-leader, and that's when people come and want to join you.
All we did was share the truth about our story.
We didn’t say…
“Yeah we're making a ton of money. We're doing this and buying that. Here are all our credentials about what we've done.”
We just told the truth.
“Hey, here's where we are. This is what we're doing now, and this is what’s happening now. These are the results we've had. This is what's working for us. You can make it work, too. Let us show you how to do that.”
It's that simple.
Authentically sharing our story, creating curiosity, and actually serving people, while leveraging 21st century tools, completely changed our business.
And harnessed the power of the Reverse Invite Method.
Now, if you're new to this whole idea and would like to learn more, then I strongly encourage you to join us this Black Friday, November 29th, for a special LIVE training, where you’ll discover how to use the same social media strategies that took us from an $80 residual check to making multiple six-figures in our business.
We're going to show you how to tap into the power of social media influence to sponsor new teammates like a pro.
No need to spam your friends’ News Feeds, copy and paste “cookie cutter” messages, or drop your company links all over the place.
You can be 100% authentic, feel great about how you “show up,” and absolutely CRUSH IT in your business
Look, we used to be “mall sharks”—and even hunted down prospects on the Vegas strip every weekend for two years.
Thank goodness those days are over for us!
They can be over for you, too.
So if you’re ready to learn how to use the most cutting-edge online methods to rank advance, sell more stuff, recruit more people, and make a whole lot more “moola” in your business.
Jenny Stevens is an Online Marketing Coach & Trainer who specialises in helping Network Marketers & Affiliate Marketers generate new leads, get more customers and recruit more team mates using the Internet and to create automation in your business giving you time back to do the things you love.
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How to Use the “Reverse Invite Method” to Get Your Prospects to Invite Themselves to Take a Look at Your Business!