How Magnetic Sponsoring Works: Automatically Attract Endless New Prospects and Team Members - Jenny Stevens Coaching

How Magnetic Sponsoring Works: Automatically Attract Endless New Prospects and Team Members

By Jenny Stevens | Affiliate Marketing Tips

Have you ever seen, at some point in your network marketing career, a well-respected, already-popular, and successful person join your network marketing company and almost overnight had dozens—if not hundreds—of people join their organisation?

These people seem to create “instant” success, right?

All they seem to do is make a few phone calls, send a text or two, and a bunch of people join their team—just like that!

This is a phenomenon in network marketing I call the “unfair advantage”

These “overnight success” stories might even be brand new to the network marketing industry, but I can promise you this…

These people were already successful or popular in their day-to-day life.

Perhaps they were a successful professional or upstanding citizen in their community with a positive reputation.

These people already had a following and were highly regarded by their peers.

People already knew, liked, and trusted them.

And here's why this is so important…

People follow WINNERS!

And that, believe it or not, is the basis of branding.

A brand is a multiple of your following and your reputation.

Now, depending on your background, you might not have had that kind of reputation or a huge network of connections when you started.

In fact, MOST of us don't start out with an unfair advantage.

But imagine being able to create your own unfair advantage — even if you're at ZERO right now!

It's entirely possible and you likely already see it at work all around you in terms of the HUGE followings it's produced for some of the profession's biggest names, yet remains a closely guarded secret utilised by them, but rarely taught.

This “unfair advantage” for the average networker, first came on the scene in 2005, when a concept called “Magnetic Sponsoring” was first written about by a – then – unknown network marketer by the name, Mike Dillard, who had written about it as a training manual for his downline organisation to grow his specific opportunity.

A recent interview with my friends at and Mike Dillard in Las Vegas, 14 years after he catapulted Attraction Marketing into the Network Marketing industry with his book, Magnetic Sponsoring

Copies of this manual soon started to spread and Mike eventually published a generic version of the manual.

This manual took a branding concept, which back then, was only utilised by the world's most successful networkers and turned it on its head, by showing how even the newest network marketers could use it to build teams fast, with no prior success in the profession or in business and without cold prospecting a single person ever again.

This concept, started a revolution and led to today's most successful online network marketers and the massive network marketing training brands you see today.

Chances are, if you are a network marketer on Facebook, you've seen what I'm talking about.

Yet, all these years later, these same leaders who have utilised the ‘Magnetic Sponsoring' strategies to grow their network marketing businesses and training brands, also still suppress this knowledge and don't share it with anyone outside of their inner circle, under the guise that “it isn't duplicatable”.

Well their organizations and training brands have certainly DUPLICATED millions of dollars for their businesses, so I say why not let Joe and Jane Networker decide for themselves what is and isn't duplicatable for them, right?

The irony is that, originally, ‘Magnetic Sponsoring' and Attraction Marketing System which came with it, was specifically designed to be a strategy to help the average network marketer — regardless of their background or current reputation — create that unfair advantage for themselves.

And we got proof that it can work for anyone…

Brandy started using Magnetic Sponsoring exactly 3 years ago…

She lived in a small town, built a small team, and over the course of her first year made about $20,000 dollars in network marketing.

Not bad, right?

But because she lived in a small town, her team dwindled.

She ran out of prospects and ended up having to drive quite a few miles to prospect, recruit, and train her team.

She was ready to quit.

Then she found us and pretty much started from zero.

With hardly any computer skills, Brandy now has…

  • 73,000+ leads on her e-mail list
  • 23,000+ followers on social media
  • Produced over 2987 customers passively (paid for her upfront biz expenses)
  • She's personally enrolled hundreds of people into her organization
  • Sponsored 9 top earners into her organization – 6 of them six-figure leaders, and 2 seven-figure leaders, one of whom came out of retirement excited to build online for the first time..
  • She also now has multiple streams of income

Brandy is attracting the “whales” in the industry, and every single one of those whales reached out to her, looking for a home for one reason or another.

She never poached or prospected them.

They joined her because they saw the value in her Magnetic Sponsoring skillset and system.

Brandy also had a couple friends who lived in the same small town whom she also shared Magnetic Sponsoring ideas with…

Husband and wife, Whit and Cari were not in a great place when they started

…to put it mildly!

Living in Whit's mom's basement, they couldn't afford to buy groceries and had 2 babies to care for.

After three years of working with us, Whit and Cari now have:

  • 80,000 total leads on their email list
  • 24,000+ Social media followers
  • Generated 2747+ customers
  • Personally enrolled hundreds into their network marketing business
  • Sponsored 5 six-figure leaders into their organization

Not bad, right?

Here's one more…

Bec Sadek was actually someone who was successful in network marketing…

Bec was at the cusp of going 6-figures in her network marketing business, doing it old school with home parties, was burned out doing it that way and no longer wanted to be with her company, but felt stuck.

When she discovered the ideas in Magnetic Sponsoring, she had found hope of a) building in a much better more efficient way and b) mustered up the courage to leave her company and start over with a company which aligned with her values.

After 1 1/2 years of working with us…

  • She had her first 5-figure month within 9 months of joining her new company
  • She hit the top rank of her company within 18 months
  • 12,000 Social Media Followers
  • Generated 987+ customers
  • Personally enrolled hundreds into her network marketing business

And she's done it all, without actively prospecting a single person!

In a nutshell, Magnetic Sponsoring skills first come from investing in yourself in a very specific way so that you can continue growing your value.

Demonstrating your value will attract followers i.e. your “network”.

You then build the value of your network by investing in your followers and helping them grow, which causes exponential growth for you.

This is the secret to Magnetic Sponsoring.

The more you invest in yourself, the more you attract a larger following, and the more you invest in your team members, the more skills they'll have to create their own following/network.

I know that sounds really high level right now, so allow me to walk you through the three phases which Brandy, Whit & Cari went through to create their own unfair advantage, using the Magnetic Sponsoring system.

attraction marketing phase 1 training wheels

First, I must admit, there are some old school network marketing skills which are timeless, evergreen and will ultimately be essential for you to learn. (Don't worry, I'm not talking about stalking strangers at malls or sending copy/paste messages to strangers! lol)

However, knowing how to train new people, build community, and develop leaders are network marketing skills which are essential to your ultimate success.

At the heart of it, Magnetic Sponsoring is exactly that, but also involves automating what can be automated and what can't be automated, at least make those activities much efficient, faster, and more leveraged.

The blending of these two worlds is what makes Magnetic Sponsoring so amazing.

That being said, you are not expected to build all the automation right away, 'cause I got you covered.

Remember, what I said about Magnetic Sponsoring being a ‘training manual'? Well it was a training manual for the Attraction marketing System, which Whit, Cari and Brandy first used and it's FREE! (But more on this later).

So now that you know you can leverage what we've already created, you need to…

Focus on one thing – attraction

Attracting your ideal prospects can be achieved by learning what is in my opinion, the number one skill in modern network marketing…

  • Sponsored Social Media Posts

Using sponsored social media posts (primarily on Facebook & Instagram) you will learn how to attract a never-ending supply of prospects, drawn from audiences of people whom we know are already open and positive about what we have to offer.

And once those prospects engage with your sponsored social posts, you'll use your Attraction Marketing system to invite them to be a part of your following/network – meaning they will have submitted their contact information, so you can follow-up.

You can reach out to them, you can e-mail them, and you can private message them on Facebook.

They gave you permission to discuss solutions related to building a network marketing business, so talk to them!

That puts you leaps and bounds ahead of most traditional network marketers.

Starting with this one critical skill, with Sponsored Posts you start the process of rapidly building your following, faster than you could ever do with a personal profile, adding strangers as friends.

But in the beginning, this following won't know you very well yet, so don't expect people to be throwing themselves at you. (That comes later. Hahaha… no joke.)

Fortunately, the Attraction Marketing System will be giving them tons of value to keep them engaged and we'll show you a few things you can do every day to engage with them as well.

This helps build the rapport with them that you'll need and we'll even show you how you can earn income from the people who aren't interested or ready to join you, so you can pay for all your business expenses. (More on this later)

Next, it’s time to move into Phase 2.

attraction marketing phase 2 brand building

In Phase 1, you’ve started to build a following.

You now have some prospects in your network, and maybe you’ve converted a few peeps into your business, but it's ok if you haven't yet.

Regardless of how many leads or new team members or sales you’ve made, the big win was this:

You've attracted people to have a conversation with and interact with you.

You can honestly tell people…

“Yes, I'm attracting prospects to me every single day.”

This marks the beginning of building your brand, cause you're getting results and naturally, your prospects – who probably don't want to do old school network marketing either – will want to know how you are growing your following/network. That positions you as an attractive leader whom they want to follow.

During this new phase, you start switch all communication from the ‘Attraction Marketing System' to come exclusively from YOU. That's what we call…

Taking Over Your Network (or Following)

Now the messages & value being delivered to your prospects start coming from YOU, not us.

You start to provide your own value to others, cause you've started to figure out this Magnetic Sponsoring stuff, and you'll know how to help others do what you did.

You send them emails, videos, FB lives and links to your own blog posts. You'll also share whatever other useful information you create.

That helps you build relationships with people – en masse, instead of prospecting 1-on-1 all day, everyday.

They get to know you. You develop a reputation for being a leader.

This is called investing in your network/following, so the value of that network grows.

Now, you’ll start following the 80/20 rule.

  • You’ll spend 80% – 90% of your time and energy delivering value
  • And you’ll spend 10% – 20% of your time promoting your business & enrolling people

Perhaps once or twice a month, you’ll hold an online presentation and invite people to check out how they might be able to work with you as part of your team.

At the end of the presentation, invite them to apply to work with you.

Then you’ll interview and select the people that you want to work with and join your team.

That's right: no more convincing! You are now interviewing and selecting the people you work with!

In the beginning, it might be everyone, but I guarantee you will get picky as time goes on. 🙂

As your following grows, the number and quality of people coming through that application process increases.

Now you’re 3 – 6 months into this process and you're in the “unfair advantage” territory.

Now you're only talking to the serious prospects – the ones who WANT to work with you

That is totally freaking awesome because in the process, guess what?

Your self-branded Attraction Marketing System (with our support) is a) training them on how to develop the skills for building online and b) is covering the costs of running your business – including autoship, tools, books, events and advertising – by monetising the people who don't ever join you.

Speaking of which, as a little time passes…

The number of people coming into your network marketing business will grow steadily.

But most importantly, you’re creating an asset, consisting of…

  • Your network/following
  • Your own e-mail & phone list
  • Your own social media following

As your brand grows, you enter the final phase of Magnetic Sponsoring transcendence…

attraction marketing phase 3 landing whales

You’ll know when you transition into this phase, when you get your first email or message from a 6 or 7 figure earner who wants to talk to you about joining your team.

At this point, you're probably saying “Wait. What? They just message you? How is that even possible?”

I'm not kidding. It will happen when you discover your skills, your brand, and your results are growing so much that you start attracting influencers – the “whales.”

Industry leaders or professionals in other professions start seeing your content, and they start following you.

Ultimately, they will see the value of working with you and will reach out to connect, if something isn't going right where they are at or company is getting shut down. (This happens way more than you think!)


Network marketing is a business built on timing.

If you're attracting leaders, and something is “off” about their current source of income – guess who they’ll join?

And because you’ve developed your own Magnetic Sponsoring skillset, and have demonstrated results, value, and integrity, leaders will want to join you when it’s time for a change.

Now you heard earlier about Brandy and Whit & Cari's Magnetic Sponsoring story…

Here's my Magnetic Sponsoring story…

I first learned about Attraction Marketing (which is the sequel of Magnetic Sponsoring) a little over a year after starting my network marketing business. I was building on social media but things soon fizzled out.

I hated adding random people to my friend's list and messaging them striking up conversation, when all I had was an agenda to try and recruit them…

… and they knew it!

I was trying to book home and virtual parties to get in front of more people at once and meet new people.

A lot of those ended with zero sales!

I was spamming my personal profile with product graphics and a ton of selfies showing the product which at the time is what I was taught to do by my uplines!

I loved doing things on social media and online, but the methods taught to me weren't me 

People were unfriending me and telling me I was posting too much about my business. They missed me!

I didn't want to talk to strangers… believe it or not I'm actually a bit introverted and making the first move with people I don't know is really hard for me. (Once I get talking though I'm fine when it's a normal conversation but prospecting conversations felt icky!)

I even tried a different company thinking maybe it was the company I was with that kept me at the same rank for what felt like forever.

But that didn't work either.

​I realised it was me and what I was doing that wasn't working.

So when I came across a Facebook ad (that we talk about above) that talked about having people hunt ME down and ask to join ME, instead of chasing people or feeling like you're having to convince them… 

… well that just sounded perfect!

That suited my personality much better and I had to know more.

Rejection gone

Get rid of time wasters 

Not being ignored because people think you're a creep

I jumped in and got curious

I became a student and utilised the Attraction Marketing system given to me which was perfect to be the training wheels to learn one step at a time 

I actually started getting results straight away. My first month I had 69 brand new prospects and 7 new customers from learning what I learned which felt amazing and I was on cloud nine to have found something that really worked!

My first year I made just shy of $10k which felt amazing when before my credit card was filling up with buying products that I couldn't shift and the whole point was to make more money, not less.

I knew it worked and so now it was time to crank it up another notch.

The following year I got really serious and threw myself into really learning the skills to make this work.

That second year, I took a huge leap of faith and quit my full-time job to work from home and make my business my priority and work full-time at home.

A dream come true. 

Weirdly, a couple of weeks after I handed my notice in, I had 2 people reach out to me wanting to work with me and for me to coach them.

They'd seen my results and the value I was providing and wanted my help. 

The biggest compliment ever.

Even though by then, I had decided to walk away from actively being involved in a network marketing company, but I use the exact same methods to build my training & coaching business.

And this proved it.

I hadn't even told people I was "open for business" and people were coming to me to pay me to coach them. 

The same process works if you're building a team is having people see you as someone they want to work with and you never know when someone will reach out and say… YES I want to join you!

My 3rd year was when the very system I used and still do, did the ultimate Attraction Marketing step...

They came to ME wanting me to join their team and help them teach the amazing community and as they'd been pivotal in my own results and life… 

It was a no brainer so today, I dedicate my time to helping our new members, come in and get started and continue to be their friends and support along the journey. 

That's what it is. 

A journey and it won't be an overnight success.

It takes time and dedication but it's so worth it.

But these results – mine, Brandy, Cari, & Whit – also reflect a level of skill that needed to be acquired through hard work, study, implementation, and determination.

It's not gonna happen overnight and only you can determine whether it can happen at all.

If you want to take on things sooner and faster, that's okay.

Others, like me, might spend an entire year in the training wheels phase. (I was overly analytical, lol)

There's nothing wrong with that.

With Magnetic Sponsoring and the Attraction Marketing System, you can learn and grow at your own pace

It is not a race.

It is however the best way to build a network marketing business, by far, in my humble but accurate opinion. 😉

So now you might be asking, “What's next? How do I get started? And what's the cost?”

Well, you can start in the same way I started and that's by getting yourself a copy of Mike Dillard's Magnetic Sponsoring book!

Except in your case, the book is FREE, as long as you can cover a little for shipping & handling. Plus it includes some pretty awesome bonuses, including the Attraction Marketing System I've been talking about.

Investing in yourself will be part of the journey, but we want to make getting started and getting educated first, as easy as possible for every network marketer who truly is looking for a BETTER WAY.

This is, by far, the most efficient (and fun!) way to build your business today.

These methods continue to push the boundaries of what's possible in network marketing.

So if you’re ready to get started…

Simply click here and I’ll gladly send you a FREE copy of the exact training manual, which changed my life and career.

You'll be glad you did.


About the Author

Jenny Stevens is an Online Marketing Coach & Trainer who specialises in helping female business owners learn how to attract their perfect customers and clients using modern online marketing methods, which enable you to work from where you want, when you want with a business and life you love!