5 Tips To Creating Curiosity on Social Media to Attract More Customers

Jenny Stevens

in Social Media Posted on

03/08/2023 13:33

Creating curiosity on social media is king.

Especially when you're promoting your products & services on social media as an online business.

But a simple mistake that so many make by not creating enough and giving away too much too soon!

This was one of the things that I realised I was doing NONE of in my early days of building my business on social media and I was wondering what was going on and why I wasn't getting much engagement anymore!

In my early business days, I used to sell makeup for a direct sales company. (That feels like a lifetime ago now, but it was great fun!)

There I was, posting my product graphics I'd made, a selfie holding up the product, making little demo videos and telling the price, the name of the colours used and just giving away ALL the information!

And so many in that industry do it too.

Even in other industries which I'm now in, where I'm teaching business tips and marketing, these things still relate.

I see many other coaches, course creators, service based business, affiliate marketers all just give away so much.

If you find yourself doing it too, it's ok, it's not your fault. It can often be just that's all you know and don't know any different... YET!

I too have to sometimes give myself a little check in and nudge to say "Hey Jenny, are you giving them the whole cow?"

The problem when you give away too much is you aren't leaving any room for them needing you.

You might lose them to Google, you might send them on their way without telling them what to do next, you might even send them to someone else!

BY adding in some curiosity is going to do a few key things for your marketing and make people need to talk to you to move forwards and create conversations (if that's your main goal and you know you can close the sale that way)

Now what does creating curiosity mean?

The definition of curiosity is:

"A state in which you want to learn more about something"

I've also watched a couple of soap opera shows for 30 years because of it too!

So why is this so important when you're using social media to build your business to get new customers or clients?

Because social media is a networking and social place.

It's your goal to get people's attention and keep it by engaging with them.

Curiosity helps you do that.

It keeps people coming back, following you and joining you on your next Facebook Live for example.

We all know about the dreaded algorithm that everyone seems to be trying to 'hack'.

The reason being is that when people interact with a post… it gets more juice.

The platform, whether it's Facebook, Instagram, TikTok... will show it to more people because they can see it's popular.

Even better than that, you're now getting people raising THEIR hand to tell you who's interested.

They'll be asking you questions because they need to know more.

When you give away too much, there's no curiosity and no real need for you.

If you give them all the details about your product (especially if it's a physical product or affiliate product you're promoting) they can just google it…

Which either puts them in the hands of someone else selling the same product, or they could see a bad review.

When you use curiosity and don't give too much away…

They need you to know more and close that gap of missing info.

If it's your own product or service, you want people to enquire about working with you, how can they learn how to what you're showing them in your video or post?

Creating ways to create some intrigue that they share they're interested and want to know more!

Sound good?

So how do you create curiosity in your posts?

It can be that simple.

Here are 5 Tips To Help Your Create Curiosity On Social Media

1. Be a little vague & create some mystery

Leave out a few things that you would like people to ask you about...

Why?

Because that gives them the opportunity to connect with you.

Especially if you're selling physical products.

I used to sell makeup for a direct sales company and the mistake I used to make was give the name of the product, tell the colour names, the price etc.

Giving away waaaaay too much info!

If I was to go back and redo it now, I'd just show my makeup look and say something like "Wow, just 3 products and I got this simple look anyone can do in 5 minutes! I can now sleep more in the morning!"

Or take a picture of the product but cover up the name on the packaging so they can't see it. With a status of something like...

"This little pill takes me from hot mess to full of energy all day, no naps required!" - (Good for some natural supplements that help with energy.)

This will get people asking you what it is or how it works.

I found this other example while looking back through my profile. I'd probably make the copy a bit more intriguing but another example of not giving away anything crucial about the product.

When it comes to make up, people love to know what's been used so leave out those details and ask them to comment if they want to know what was used to create that look. You can then create a little list and give it to them in Messenger and open up a conversation with them.

For digital products and services...

👉🏼 Show a blurred screenshot or a gif of you scrolling through a resource you created.

👉🏼 Tease that something new is coming and they are not going to want to miss it so to make sure they keep an eye on your profile, follow along, check your emails etc.

👉🏼 Share part of your creation process before it's ready.

👉🏼 Tease your specific and unique framework, process for doing things with your clients. Share the acronym you created but don't give away what it is yet.

👉🏼 And with short form videos now, make your start of your video intriguing, have a great hook to get them to watch more!

Here's a Reel I did where I talked about the 5 Trello boards I most used in my business. At the start I teased that the last one was a "game changer" for me.

That was done to help people keep watching until the end.

And the caption promotes my Trello bundle with some done for you templates.

There are many different ways to do this and create intrigue but have some fun with it. This is great for launching something new that isn't ready yet! Build up buzz!

Whatever you sell, it doesn't matter, the same cane be applied.

Don't give them everything and leave a gap for them to need you to know more.

2. Create a teaser video

Think about film releases… there's always a trailer that gives you a little snippet of the film and what it's about.

This is their chance to show you some really funny moments (although sometimes they show you all the funny bits and when you watch it, you realise you already saw them all lol!)

Or some big dramatic scenes with just a few clips.

What they don't do is show you the ending.

How could you create your own little teaser video for your products or services? As well as longer content.

An example could be, let's say you have a blog post you want to send people to where you give 7 tips for something.

You could create a short 90 second video where you give maybe 2-3 of those tips and then give a call to action to check out the blog for the rest of the tips (like the example below I did)

Stories are great for this now, where you can do a quick Story on Facebook or Instagram and use ways to get engagement or tease something that you're using.

👉🏼 Whenever I create a new episode for my Youtube channel and Podcast, I always create a little clip from the beginning (and I record it intentionally for this too) that gives them a sneak peek into the video and leaves them wanting more!

I then give the info for the full video/episode to send people.

👉🏼 If I'm create a new lead magnet, I will tease that something is coming soon and give a hint about who it's for and what it will do!

Then ask who would be interested in getting it when it's ready - this shows demand and also gives a lead list ready for you to reach out to.

👉🏼 Create a waiting list for a course, program and freebie to build that interest early!

Make sure you think about what you want them to do at the end of the video and where you want to send them, then work backwards!

👉🏼 Tease what's coming up at an event whether an in person event or virtually.

Have some fun with it!

The point is that it's short and punchy.

A teaser to something bigger and to get MORE of the good stuff when they click or do what you're asking them to do.

3. Tell stories...yours and your customers

People love stories so when you tell a story, especially YOUR story and your journey you're on, it takes them with you.

It'll also keep people with you as they want to find out what happens. It'll keep people coming back for more and keeping their attention.

Don't think about selling something, take them on the journey with you.

Share the stories of your customers and clients and their journey and how your products or services helped them get the outcome and successes they have.

This is great to share your authority with your audience and that YOU are the solution to them.

If you are newer in business then use your own personal results and story and as you start to work with clients, create a place to keep and store those successes, before and afters of their journey to share in your content!

Another thing you can do, is to drip feed the story.

So give it in sections or parts. Kinda like a series.

I did this recently for a program launch where I shared a whole week about my background and my story. I tried this method of like a soap opera, prepping them for something and then leaving it as a cliff hanger to wait until tomorrow to find out.

It worked really well and sharing my story and being open and honest, got a lot of engagement and went down well, so definitively recommend sharing :-)

Here's a couple of examples of my "open loops" - meaning I opened up a story and then kept them hanging!

4. Keep people waiting

As I mentioned earlier, TV shows are great at using cliff-hangers.

Just before the adverts come, there's always something that cuts off to the ad breaks and you're like "Noooo" and then have to wait for 4 minutes for it to resume.

You can do that in your social media posts.

Let's say you just found a new product that is going to help make you look younger without any needles which has you really excited...

You might share that you're going to get a new treatment and will let them know how you look afterwards.

So think about short little updates you could create, whether on Facebook, Instagram. The great thing is we have the 'Stories' which are perfect for short little burst of updates and can mix from a photo to a video.

Pinterest is also great when you see infographics and to get people wanting to see the rest of the story, they'll click.

Leave your audience wanting more!

You could try some simple things like you're going to the hairdressers and might go for a radical change.

Leave them hanging and then post a photo the next day of your new do - or maybe you chickened out and it's just a trim but either way, they came back!

It doesn't need to be sell sell sell all the time, but practice creating the curiosity.

5. Educate

One of the best things I learned was how to use education based marketing.

Not only does it provide value but it also sets you up as an authority.

It is so beneficial to sell without selling and showcase your expertise and build your audience.

You can educate them by looking at what are 3-4 topic areas that you can talk about that cover what your ideal customers need help with.

These can be your content pillars.

For example, for me, as a business coach who specialises in systems, automation and leverage... plus combines my mindset work too...

My pillars I can talk about easily and I know my sh*t on are:-

Automation/Tools/Tech
Marketing Strategy/Systems
Offer Creation
Mindset & Alignment

I then can create a ton of content talking about different areas of my business.

I've even created a simple framework now that makes it much easier to create ideas, and make the work I do stretch further without a ton more work - my 4x4x4x4 smart content system.

This can help you take one content ideas and turn it into at least 16 pieces of content!

I'll share that in another post for another day!

Because content creation can be exhausting if you let it so I'm always trying to make it as simple and streamlined as possible - and making it go further so I don't have to stretch myself too thin!

Anyway, I digress...

What can you easily talk about and educate people who don't know all the amazing solutions you know about yet?

Educating your audience on the problems they are dealing with.

How they can get help, tips they can use.

But don't give away all the goods!

Maybe you make a video where you give 4 best tips for gorgeous skin. Make 2-3 of them fairly generic so nothing to do with your products you sell…

Then the final tip, share a product or supplement that works like magic for the skin (without mentioning the name of course ;-) and leave them a call to action like this "If you want to know my personal recommendation or want to know what I use, send me a private message"

Or for the coaches and service based businesses...

Share a few tips and then leave the last one as your unique thing that you came up with that made the difference to you.

And the way to find out that one thing is to download your freebie lead magnet or buy your product.

Or give people WHAT they can do but you don't share the HOW - that they have to pay for!

It can be pretty simple once you get practicing!

Getting people’s attention and making them take action of some sort is your main goal for social media.

Once you’ve done that, then you can start taking care of informing them, building up the relationship and trust to then offer your product or service.

These tips can be super simple and actionable on different platforms on social media.

We have so many platforms, methods to use:

Videos
Stories
Reels/TikToks
Threads
Images
Carousels

And each place you can add in some curiosity and give people a reason to learn more.

Reels - get them to read the caption for more

Written posts on Facebook - get them to click on the See More... as a start and then perhaps comment or click on a link.

Youtube - Give a piece of value and encourage them to check the next video or the description for a resource to help them.

Stories - Share behind the scenes, your journey, use engagement stickers to see who's interested and wants to learn more.

So many possibilities!

Pick your core way to educate and show up online and get practicing and see what works for you and your audience.

Don't be afraid to try new things!

And don't forget to also tell them what you want them to do!

If you would like to know more about attracting your ideal customer or client on a consistent basis that suits YOU as an individual (because we are all different and aren't all built the same...

to help you get interested people reaching out to you, and converting more sales... sign up for my free masterclass where I’ll be sharing with you with my 8 piece Leveraged Marketing System framework that allows you to ensure you are focusing on the right activities to attract, connect and convert and that creates a solid infrastructure to your marketing and sales that you can grow with...

And all in the perfect way that's customised to YOU!

I'll share it all on the class, so get yourself over there so I can show you!

Get start with this free masterclass here.

I’d also love to hear if you use any other curiosity tips yourself that you’d like to share?

Or if you’re going to try one of these tips, which one speaks to you the most.

Go and have some fun with it and start getting people’s attention and taking action because they HAVE to know what’s on the other side!