4 Questions To Ask Yourself To Get More Team Mates & Customers

Why is today the right time for them?

What reason can you give to help them choose that now is the right time?

What's happened or could be coming up that's making them take action now and want to learn more?

For example: -

• Is summer coming up and people are going on holidays, 
• Getting married
• Going to occasions and they want to feel more confident losing 10 lbs?

Or they've seen themselves in a photo or video and didn't like what they saw so they are now looking for ways to fit in more exercise into their week or healthy recipes.

If you sell weight loss products, this can be something you can tap into and make your marketing message speak to these types of things and those people that relate to it...

You know are feeling this way too and are the right person to talk to.

Or maybe it isn’t the right time for them…

In which case, what can you put into place so that you can be there when it IS the right time?

Being consistent and showing up will be a great start and following up.

I personally love using Email marketing for follow up as it makes it about them and having different messages to help them see that what I have can really help them achieve that outcome they're looking for...

Plus not having to worry about forgetting to message them in 3 months time!

Ever had that?! lol!

If you're looking for a better way to find interested people and make more sales and have an efficient follow up system that takes care of qualifying prospects and closing sales, then going through this free recruiting course will help you out!

The other thing to consider is that using some sort of urgency and scarcity is an old marketing method that's been around for years.

If people think they are going to miss out on something...

Boy will that help them take action!

When done right, it's very effective!

Who is that you’re speaking to or trying to talk to?

As mentioned earlier...

Not everyone is your prospect!

Which may not be what you’ve been told by your upline or sponsor.

We hear the saying "just talk to more people"

But this isn't useful! (in my view)

Because not everyone is going to be interested in running their own business.

Not everyone needs to lose weight.

Not everyone likes wearing makeup!

Something that helped me see how to help more people was to go after the right people...

Which turned out to make prospecting a heckava lot easier and more enjoyable!

This comes down to being ultra specific about who it is you want to target or attract to you.

Spend some time and think about your perfect prospect or customer.

What are their interests?

Are they a certain age range?

Do they have kids?

What are they frustrated about?

What would they love to have in their life?

What does a typical day look like for them?

Who do they already follow?

You can create a whole persona built up on this information alone (a useful training that might help you is my Empathy Mapping exercise that will help you start this process)

Think of things that they tend to have in common and then once you know who you’re talking to...

You can then stop trying to speak to everyone and only those who you know are more likely to be interested and move onto number 3.

3. WHY should they care?

When you’ve put a post up on Facebook, or you’re maybe doing a Facebook live or a video, sending an email or going old school and talking to someone on the phone or on the street…

… why should they care about your product or service?

So many people (and I used to make this mistake too a LOT) is that we focus so much on letting people know what something has... 

...What it can do,

The bells and whistles of our product

You know the stuff

"Our company is a debt free company with the best compensation plan around!"

"This product has this super duper fandangled snazzy ingredient that I've never heard of or actually know anything about!"

"Comes in 100 shades to choose from!"

But we’re missing that all important question...

So what? 

Why should they care?

When you can relate your product to a BENEFIT rather than a feature...

E.g. what is can DO for them, not what is has.

Does that make sense?

This is something that gets mixed up a lot is the Benefits vs Features

People only really care about one thing...

WHAT'S IN IT FOR ME?

So how can you change this to make sure you’re covering this question in your marketing?

Paint the future for them.

What does life look like if their problem has gone away…?

How will they FEEL when they’ve solved that problem?

Take them from the before feeling of pain and frustration…

… to the after state of happiness and relief.

For example: Let’s take weight loss…

When someone is feeling fat and overweight how do they feel?

Write down a list of feelings that might be going around their head.

I’m on a constant battle with my own weight and always have done and it can be soooo frustrating so I’ll share some of my own feelings when I’m feeling fat and frumpy!

• My confidence is low and I don’t like what I look like in the mirror
• Clothes look shit and I feel unattractive
• I commiserate sometimes by eating rubbish food which feels like a vicious circle
• I worry my husband won’t find me sexy (which is all in my own head!)
• I want to be healthy

Now let’s look at how we feel when we’re slimmer and healthier

• I feel AMAZING
• I feel unstoppable and like I can achieve anything (I’ve lost lots of weight before a few times and it’s the best feeling in the world)
• I walk with a strut and a spring in my step
• I feel in control and smile more
• Looking in the mirror I can check myself out and think YES, today is a good day and you look great ;-)
• Compliments feel genuine and I feel confident which is a big thing for us women.

Hopefully you can see by using those feelings of frustration and struggle in your marketing so you can truly relate to someone,

Connecting by understanding their pain and struggle, as well as where they’re hoping to get to, will make you a no brainer to work with or buy from.

So this part is really crucial to spend some time on, making sure you really know your audience and what they want and what language they use so that you are equipped to directly speak to people and offer them a solution.

And then finally...

4. How can you prove it?

People like to see proof of results!

Yep!

They need to know whether to trust what you’re saying to them.

I'm sure you do it too...

Look at all those comments on those clothing Facebook ads you see to see if it's legit or not.

People LOVE to hear what other people think.

Think about when you’re shopping for something online, whether it be makeup, a dress, a holiday…

…I know I always look at reviews...

...especially for holidays!

I want to know that if I’m going to spend my hard earned money for our one holiday a year...

I want it to be good!

Reviews are a go to thing which is why it's so important that you brand yourself and not your company and I'm sure there'll be something online with a bad review

(People write them on purpose!)

And all they have to do is Google the company name and you've lost them (potentially)

So what can you do?

If you’re telling them that you can help them solve the pain or struggle we identified in step 2, well how can you prove it to them?

Here’s some things you can do:-

• Testimonials
• Cast Studies
• Reviews
• Messages with thanks or nice comments about your product

What if you don’t have testimonials yet?

Don’t worry... 

If you haven’t got any customers yet or no testimonials,

You can use other people’s content to validate your point.

If you’re showing your product, then ask people in your team or your upline if you can share their results.

As long as it’s correct and accurate and validates your word, then using other people’s is fine.

This is where utilising 3-way calls or Messages is great.

You're using someone else's results and authority to help you with your prospect if you're fairly new.

Something that worked really well for me...

I used to offer out a discount to my customers to be a product tester for new products that came out.

It worked a treat as they were happy to help me and they got some money off!

Win win!

I then asked for a review and some photos of them using the product to be able to use and share with my audience.

People like to hear what others think, not just you.

I used to have a couple of friends say that I only am saying the product is good because I'm selling it!

When in fact it was the opposite...

I was selling it because I loved it and thought it was good!

This is why using other people's reviews and testimonials can be so powerful!

Case studies are a great way of telling a story about someone who went from struggling ___________ (fill in the blank) to having achieved ______________ (fill in the blank).

Share their story.

Picture it like an article in a magazine where they show someone’s story.

GetBravo.com is a great way to get Video testimonials which will be an even stronger way of getting the message across from your customers or team members.

It shows the real them and it’s straight from the horses mouth (so to speak)!

So those are the 4 questions to ask yourself to get more customers and team members.

If you take some time before you post anything to ask yourself these things and look at your marketing message.

It will help you go from wondering why no-one is responding...

...to being able to connect to your audience and being able to answer a lot of queries before you’ve maybe even spoken to someone.

Bonus tip:

You can use this also to explain to someone what you do.

I help ______________ (these people) solve this problem ______________ so they can achieve ______________________

It puts meaning behind your work and your business and people will want to know more!

If you want to be able to know how you can put all these 4 steps together and create content that speaks to your audience even more and set up a system that can automate finding your perfect prospects and have people reaching out to you wanting to know more….

I recommend grabbing my 100% free Online Recruiting bootcamp.

It’ll give you the exact steps you need to know exactly HOW to find the people who are actually going to be interested in hearing about your business...

As well as how to create a simple system that means they reach out to you so you become the hunted rather than the hunter... and if you're anything like me, that makes prospecting way easier and much more fun! Something it wasn't before when I continued to do what my uplines were teaching me.

If you're sick of being rejected and not getting any results... you've got to learn these few skills inside this training.

So click here to get access to my internet recruiting mini course now

Until next time

Talk soon

Jenny Stevens

Founder of Jenny Stevens Coaching